Health-E-App — Pre-existing Condition Insurance Plan
Over the last few years, Behr Communications has produced two statewide campaigns for the California Department of Health Services. The first was created to inform people about Health-E-App, the new online application system for Healthy Families (the state's S-CHIP program). Since the system was online, so too were most of the ads. We also created media partnerships with Spanish language television stations and newspapers, and partnerships with organizations serving eligible populations.
The second campaign revolved around Pre-existing Condition Insurance Plan (PCIP) a program created by the Affordable Care Act for people with pre-existing conditions. The campaign included TV ads, radio ads in four of the state's largest media markets, outdoor ads, online banner and text ads, in-store ads in over 1,000 pharmacies across the state, and print ads directed at consumers and providers. As a result of the campaign, the state greatly exceeded its enrollment targets.