I am Strong — United States Army
As part of its growing effort to combat sexual assault within its own ranks, the U.S. Army hired Behr Communications to produce two training videos aimed at new recruits and Drill Sergeants.
In the past, the Army's videos had relied heavily on senior officers to deliver the message. But to enlisted personnel, those were not the most effective messengers. Our research showed that they were far more persuaded by other enlisted soldiers, not officers. So, we wrote and produced two videos based on that finding.
Behr's training videos were incorporated as standard training for new recruits and Drill Sergeants. "All of Us" was awarded a Pollie from the American Association of Political Consultants in the category of best non-broadcast video.